Also, if you are working with the 4% of adults over 65, you can always target that demographic directly… Similar to what happened with Facebook, more and more adults over 34 will likely be hopping on the Instagram bandwagon as the platform continues to grow. If this doesn’t sound like the audience you’re targeting, you still should not dismiss the social network as a useless opportunity. While there are more women on Instagram than men, the gender gap is not as large as it once was. Only 11% of Instagram users are between the ages of 50-64, and just 4% are adults over 65.Īccording to Hootsuite, the majority of Instagram users live in urban areas (32%), 28% of users live in the suburbs, and 18% of users in the country. Unfortunately for all you marketers targeting the grandparent demographic, Instagram does tend to skew towards a more youthful audience, with the largest percentage of users falling in the age range of 18-29 (55%), then between 30-49 years-old (28%). This leads to the obvious question: Who is on Instagram? Is it just teenagers taking selfies? Or 20-somethings looking for recipes? What about older populations? Are they “gramming” their grandchildren? Is Instagram Advertising Right for Your Business? Similar to Facebook ads, throwing some money behind a post will lead to more exposure for your brand, as well as more control over who can see your post.įor more fun facts about Instagram, check out this post. According to Instagram, 60% of people say they discover new products on the platform, and 75% of Instagrammers take action after being inspired by a post.
The exciting part? Instagram advertising works! In March 2017, over 120 million Instagrammers visited a website, got directions, called, emailed, or direct messaged to learn about a business based on an Instagram ad. Rather you need an image, set of images, or video (which can be accompanied by text) to reach your audience with Instagram ads. Since Instagram is such a visual platform, text ads are not a thing here. While there are many reasons a business or individual may decide to advertise, Instagram advertising is often utilized to grow brand exposure, website traffic, generate new leads, and move current leads down the funnel (and hopefully towards converting).
Instagram advertising is method of paying to post sponsored content on the Instagram platform to reach a larger and more targeted audience. In this guide you’ll learn everything you need to know to get started with an Instagram advertising campaign. To focus on the right people, at the right time, with the right message and imagery, Instagram ads are your powerful vehicle to do just that… Similar to Facebook, with popularity comes clutter, and breaking through that clutter organically to make a real impact can feel nearly impossible. This is where Instagram advertising comes into play. But with so many active folks scrolling through their feeds at all hours of the day, how in the world can a little business like yours stand out?
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